Digital Crew is a cross-cultural digital agency that helps European brands connect with consumers across mainland China and Chinese audiences globally.
We understand the challenges European companies face when entering the Chinese market. Our in-house team delivers integrated digital strategies across platforms such as WeChat, Weibo, Baidu, Tmall, JD, and more, helping brands build presence, generate demand, and grow sustainably in China.
Our team combines international experience with deep knowledge of the Chinese digital ecosystem. We work across English and Chinese, ensuring clear communication and accurate execution across markets.
Digital Crew brings recognised expertise across major platforms and technologies. Our team has experience working with Baidu, Alibaba Cloud, Tencent, and global digital ecosystems, supported by strong academic and professional backgrounds across Europe, China, Australia, the USA, and beyond.
More importantly, we understand how to bridge European brand positioning with Chinese consumer expectations.
There is no standard playbook for entering China. Every brand, category, and audience requires a different approach.
We work closely with European brands to define the right strategy from the start. This includes market research, platform selection, content direction, campaign execution, and ongoing optimisation.
Our approach is tailored, flexible, and focused on delivering measurable results rather than generic solutions.
To succeed in Chinese market, you truly need to have a deep understanding on how Chinese users search on Baidu. We understand China’s unique culture, Chinese language and China’s legal system and help you rank on Baidu.
Baidu PPC (Pay Per Click) helps brands to drive instant, qualified, targeted traffic to your website which increases traffic, leads, sales and revenue of your brands. Baidu PPC is one of the most effective ways to drive paid traffic.
We help you localise your content with the help of our NAATI certified translators to bridge communication and cultural gaps among your Chinese consumers.
Thinking about China? Get WeChat Official Account First. Over 20 million brands have a WeChat Official Account to connect to over 1.1 billion Chinese.
Digital Crew is a Alicloud partner and helps brands host their website in Mainland China with an ICP license. Digital Crew is trained in handling, filing ICP application and fully committed to help you in getting your website launched in China.
Much like Influencers in Western world, KOLs are very crucial in the overall digital marketing approach in China.
Digital Crew’s years of experience, our web design and development solutions are customised to help your brands achieve your digital marketing goals – traffic, repeat visits & conversions
Weibo is second most powerful tool after WeChat in the Chinese Social Media landscape. With over 340 million active users get your brand noticed with an official account.
With over 300 million registered users and 100 million active users, Little Red Book has become the go-to app for females aged 20-35 years old living in top-tier cities in China to discover the latest trends and products
China’s largest B2C marketplace and the preferred platform for international brands entering the Chinese eCommerce market. Tmall enables brands to sell directly to Chinese consumers with full brand control, trusted payment systems, and powerful marketing tools.
Douyin blends short video, live streaming, and eCommerce to drive discovery and direct sales. Brands that win here move fast, localise content, and convert attention into transactions.
